Increasing Product Launches Is Enhancing Eye Makeup Market Growth

Eye Makeup Market
Eye Makeup Market

Global Eye Makeup Market, By Product Type (Mascara, Eye Shadow, Eye Liner, Eye Pencils, and Others), By Application (Sweat Proof Makeup, Smudge Proof Makeup, Mineral Makeup, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028.

According to the Coherent Market Insights global Eye Makeup Market revenue is projected to reach USD 19.8 billion by 2027, with a CAGR of 5.6% during the forecast period.

Market Overview:

Eye makeup refers to cosmetic products and techniques used to enhance the appearance of the eyes. It includes a wide range of products, such as eyeliner, eyeshadow, mascara, eyebrow pencils, and false eyelashes.

Eye makeup is a popular cosmetic category, with a wide range of products available from various brands. It is used by people of all ages and genders and can be applied in a variety of styles and techniques to create different looks. Eye makeup can be used to enhance natural features, create a dramatic or bold look, or add a pop of color to the eyes.

Competitive Landscape:

Major players operating in the global Eye Makeup Market include Natura & Co (Avon), Shiseido Company Limited, Coty Inc., The Estée Lauder Companies Inc., and L’Oreal S.A.

Key Market Drivers:

The increasing popularity of social media platforms such as Instagram and YouTube has led to a surge in demand for eye makeup products. Social media influencers and beauty bloggers are driving the trend of experimenting with different eye makeup looks, which is expected to augment the growth of the global eye makeup for market. For instance, in October 2021, Hindash Cosmetics introduced a new ultra-black eyeliner.

Moreover, consumers are increasingly concerned about the ingredients used in their cosmetic products. This has led to a growing demand for organic and natural eye makeup products, which are perceived as safer and healthier alternatives to traditional makeup products. The influence of celebrity culture is another key factor driving the growth of the global Eye Makeup Market. Celebrity endorsements and collaborations with makeup brands are driving the demand for eye makeup products.

Covid-19 Impact Analysis:

The COVID-19 pandemic has had a significant effect on the global eye makeup for market. While the pandemic led to a decline in demand for cosmetic products, including eye makeup, the increasing popularity of virtual meetings and video calls has led to a surge in demand for eye makeup products that enhance the screen appearance. The growing trend of mask-wearing has also led to an increased focus on eye makeup as a way to enhance facial features.

Key Takeaways:

· North America is expected to dominate the global Eye Makeup Market, owing to the increasing popularity of social media and the growing trend of natural and organic eye makeup products in the region. For instance, in March 2022, Milk Makeup introduced a new RISE lifting and lengthening mascara.

· The Asia-Pacific is estimated to witness high growth in the global eye makeup for the market. The increasing spending power of consumers, the growing influence of celebrity culture, and the rising popularity of e-commerce platforms are driving the growth of the market in the region. For instance, in June 2022, Pat McGrath Labs announced plans to expand in the Indian market.

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