Global A2P SMS Market Is Expanding On Growing Incidences Of Phishing, Malware, Mobile Messaging Spam, And Growing Usage Of Smartphones

A2P SMS Market
A2P SMS Market

Overview:

A2P SMS, or Application-to-Person messaging, is a method of sending and receiving text messages without the need for an email address. It offers several benefits. These include increased relevancy, increased personalization, and faster service delivery times. A2P SMS is used by various industries to communicate with their customers. It can be used for account transfers, appointment reminders, payment reminders, and even alerts.

Many companies are choosing to prioritize A2P. One study found that businesses that prioritized it will see a dramatic bump in ROI. Among these are banks, insurance companies, and other organizations that require communication with individual users. Businesses can also use A2P to confirm purchases. Some establishments, including hotels, restaurants, and gas stations, accept payments via SMS. Others, such as online shopping portals, have security codes that can be entered when logging in.

Market Dynamics:

Growing acquisitions by key players is estimated to augment growth of the global A2P SMS Market during the forecast period. For instance, Xandr was acquired by Microsoft from AT&T in December 2021. This acquisition is estimated to accelerate delivery of digital marketing, advertising and retail media solutions for the open web. Moreover, strict government restrictions is anticipated to restrain growth of the global A2P SMS for market during the forecast period.

Impact of COVID-19:

The pandemic affected supply chain services and customer behavior & preference severely. The pandemic affected many service industries like media & entertainment, BFSI, and hospitality. There was a huge shift towards online platforms from the conventional business practices, owing to the strict preventive measures imposed by many governments across the world. During the pandemic there was an increase in adoption of A2P messaging by the government for delivering real-time COVID-19 updates, vaccination reminders and notifications. This augmented the growth of the global A2P SMS for market.

Key Takeaways:

The global A2P SMS Market is estimated to witness robust growth, exhibiting CAGR at high rate during the forecast period, owing to adoption of growing adoption of inorganic growth strategies.

For instance, Infobip Ltd., declared the integration of WhatsApp messaging and SMS notifications into Adobe Commerce in March 2022. This integration will enable many organizations and also improvise consumer experience.

Asia Pacific is anticipated to witness significant growth in the global A2P SMS market over the forecast period, due to growing number of internet subscribers and increasing proliferation of internet services in the region.

Major players operating in the global A2P SMS Market are Genesys, TWILIO INC., Orange, Dialogue Communications, Chain Mobile Limited, Infobip Ltd., AT&T, Sinch, Tata Communications, TWILIO INC., Proximus, Dialogue Communications, and Infobip Ltd.

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